LAS VEGAS, Nevada (May 24, 2010) – Purveyor of healthy, high-protein cookies and living rags-to-riches success story Chef Jay Littmann officially announced today that he is releasing a new line of “less than 3 grams of sugar per serving” cookies for customers seeking a lower carbohydrate alternative. Initially introducing Chocolate Chip, Double Chocolate Chip and Oatmeal Raisin flavors, he promises to deliver on flavor as much as he does the healthy benefits of high-protein nutrition.

With almost 40 unique products and enough variety of flavors to keep even the most avid health supplement connoisseur busy sampling for months, Chef Jay refuses to slow his pace in the competitive industry of consumer nutrition and vows to continue to develop new products in response to an ever-expanding customer base. With the summer months upon us and the fitness-minded spending more time scrutinizing nutrition labels, his timing is perfect for the launch of his new lower sugar cookies.

No matter what the populous demands, however, Chef Jay Littmann will never compromise on taste. “Nutrition trends shift frequently, and it is good to release products in response to the demand of your clientele. One thing that must stay consistent, however, is that the product has to always taste good,” says Chef Jay. “It sounds simple but that’s the secret. Most companies seem to have forgotten this.”

The new cookies have less than 3 grams of sugar per serving yet still offer between 15-18 grams of protein, depending on the flavor. The full details and nutritional information for Chef Jay Littmann’s new low sugar Tri-O-Plex cookies can be found online at his website (www.chefjays.com) and will be available for purchase the first week of June.

To learn more about Chef Jay Littmann’s own inspirational story of physical, emotional and financial transformation, check out his autobiographical account of how he achieved in the face of tremendous adversity entitled, “How to Get from There to Here” on Amazon.com, BarnesandNoble.com, Borders.com or at www.chefjays.com.

About Chef Jay’s Food Products
Chef Jay’s Food Products, created by Chef Jay Littmann, is the manufacturer and distributor of Tri-O-Plex protein bars, cookies, and brownies specifically designed for healthy, active lifestyles. Chef Jay’s manufactures its products in-house at a state-of-the-art facility in Las Vegas, Nevada. The company distributes its products through its international network of distributors and direct to retail and other customers primarily in the healthy lifestyle and fitness community. Chef Jay’s Food Products can be found at most health clubs and a wide variety of convenience stores and vitamin, health food and nutrition stores nationwide and overseas including (but not limited to) Vitamin Shoppe, GNC, Hi Health, Bally’s, Gold’s Gym, 7 – Eleven, Absolute Nutrition and Nutrition Express. To purchase or learn more about the wide array of Chef Jay’s products visit www.chefjays.com. Become a fan of Chef Jay’s Food Products on Facebook and receive special offers, event information and more.